Marketing and advertising claims related to environmental, social and governance efforts are in the crosshairs of the plaintiff’s bar as cases alleging greenwashing, including exaggerated or false claims about ESG initiatives, environmental impact and...
Meat-packing giant JBS begrudgingly agreed to discontinue “aspirational” claims about its goal to reach ‘net zero’ greenhouse gas emissions by 2040 after failing to convince an advertising watchdog that consumers would not interpret the commitment as...
The Federal Trade Commission should update its “Green Guides” to clarify the proper use of climate change claims, such as “net zero” and “carbon negative,” which have proliferated in recent years to meet rising consumer interest, but which are not standardized...